Problem:
The sun care market is oversaturated with very similar looking brands and offerings, leading to a lack of brand loyalty or memorability. Bring a next-generation sun care brand to market that will challenge established brands.
Solution:
A utilitarian sun-care brand for those that need to get a job done in the sun. Targeting lifeguards, construction workers, landscapers, and outdoor event staff.
Most brands are focused on holiday goers, children, cosmetics, and skin health. They also use the same colour schemes leading to no one brand standing out on shelf without elaborate POS displays. This allows for a utilitarian brand with a bright new colour to easily break through.
